• 96 percent of Millennials have joined a social network.
• Facebook tops Google for weekly traffic in the U.S.
• Social Media has overtaken porn as the #1 activity on the web.
• 1 out of 8 couples married in the U.S. last year met via social media.
• Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years).
• Facebook added over 200 million users in less than a year.
• iPhone applications hit 1 billion in 9 months.
• We don’t have a choice on whether we DO social media, the question is how well we DO it.” - Erik Qualman.
• If Facebook were a country it would be the world’s third largest ahead of the United States, and only behind China and India.
• Yet, QQ and Renren dominate China.
• 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction.
• 80 percent of companies use social media for recruitment; the percent of these using LinkedIn 95 percent.
• The fastest growing segment on Facebook is 55 to 65 year-old females.
• Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama.
• 50 percent of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences.?
• Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts. Instead they are distributing: eReaders + iPads and Tablets.
• What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook.
• The #2 largest search engine in the world is YouTube.
• While you watch this 100 plus hours of video will be uploaded to YouTube.
• Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica, and 78 percent of these articles are non-English.
• There are over 200,000,000 Blogs.
• Because of the speed in which social media enables communication, word of mouth now becomes world of mouth.
• If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour.
• 25 percent of search results for the World’s Top 20 largest brands are links to user-generated content.
• 34 percent of bloggers post opinions about products and brands. Do you like what they are saying about your brand? You better.
• People care more about how their social graph ranks products and services than how Google ranks them.
• 78 percent of consumers trust peer recommendations. Only 14 percent trust advertisements.
• Only 18 percent of traditional TV campaigns generate a positive ROI. 90 percent of people that can TiVo ads do.
• Kindle eBooks Outsold Paper Books at Christmas.
• 24 of the 25 largest newspapers are experiencing record declines in circulation.
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| Social Media |
• 60 millions status updates happen on Facebook daily.
• We no longer search for the news, the news finds us.
• We will no longer search for products and services; they will find us via social media.
• Social Media isn’t a fad; it’s a fundamental shift in the way we communicate.
• Successful companies in social media act more like Dale Carnegie, and less like Mad Men | Listening first, selling second.
• The ROI of social media is that your business will still exist in 5 years.
• Bonus: comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network.
